#OlhaPraElas | Guaraná Antarctica
Client: SOKO – Year: 2023
We had the honor of helping SOKO connect Guaraná Antarctica with athletes Pedro, from Flamengo, and Bitello, from Grêmio, to draw attention to what really matters: #OlhaPraElas, a campaign aimed at turning the public’s eyes to women’s football and the Brazilian Women’s National Team, carried out during Brazil’s participation in the 2023 World Cup.
The stars from Flamengo and Grêmio wore custom-made boots and took to the field showcasing the #OlhaPraElas campaign during the Copa do Brasil semifinal, in addition to activating the initiative through content on their social media channels.
