LIGA + FURIA
Client: FURIA – Year: february/2025
If there is one word that defines FURIA in 2025, that word is expansion. And it was with great pride that LIGA had the opportunity to follow — and amplify — every new step of an organization that was born in esports and has now established itself as one of Brazil’s leading sports and entertainment clubs.
Our work began with a statement-making announcement: communicating Neymar Jr. as the new president of FURIA in the Kings League Brazil. Released in February, the news dominated sports and entertainment media, generating coverage on TV channels, European outlets and thousands of interactions across social platforms. A goal right from kickoff.
But 2025 was only getting started. Caio Castro and Matheus Comparatto were announced as drivers for FURIA REDRAM, the team competing in the Porsche Cup Brasil, a brand-new track for FURIA to explore. Soon after, FURIA launched MadHouse TV, a channel created in partnership with Podpah, and announced adidas as its new sponsor. The first broadcast, during the opening round of the Kings League Brazil, attracted more than 800,000 live viewers and became one of the most talked-about topics in the country. Throughout all these moves, LIGA stood alongside FURIA in public relations and narrative building, ensuring each step reflected the scale and ambition of the organization. And we’re ready for the next chapters of this story.
