{"id":145521,"date":"2024-11-21T14:43:41","date_gmt":"2024-11-21T17:43:41","guid":{"rendered":"https:\/\/ligaagencia.com\/?p=145521"},"modified":"2025-10-08T11:20:56","modified_gmt":"2025-10-08T14:20:56","slug":"liga-p20","status":"publish","type":"post","link":"https:\/\/ligaagencia.com\/en\/jobs\/liga-p20\/","title":{"rendered":"Flamengo + Pfizer"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row style-accent-bg row-container onepage-section\" data-label=\"Welcome\" data-name=\"welcome\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Copia-de-BRACADEIRA-DA-RESPONSABILIDADE.png);background-repeat: no-repeat;background-position: center center;background-attachment: scroll;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row unequal col-no-gutter full-width row-parent\" data-height-ratio=\"full\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text top-t-bottom animate_when_almost_visible\" data-delay=\"200\"><h1 class=\"fontsize-338686 font-weight-600\" ><span>Flamengo + Pfizer<\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" style=\" max-width:744px;\" ><div class=\"uncode_text_column text-lead bottom-t-top animate_when_almost_visible\" data-delay=\"600\"><p><strong>Client:<\/strong> Ogilvy, Flamengo e Pfizer &#8211; <strong>Year:<\/strong> october\/2022<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row border-color-gyho-color row-container\" style=\"border-style: solid;\" id=\"row-unique-1\"><div class=\"row double-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column desc-detalhe text-lead\" ><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">What if there were a symbol of responsibility placed exactly where a vaccine is applied?<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">During the 2022 Copa do Brasil final, in partnership with Ogilvy, we connected Flamengo and Pfizer in a historic activation. Flamengo\u2019s captain\u2019s armband, worn by Everton Ribeiro, featured a bandage inspired by a vaccine shot, reinforcing the importance of vaccination.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For all 90 minutes at a sold-out Maracan\u00e3, the armband symbolizing collective responsibility was worn by the captain, and later by all captains, as the trophy was lifted.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The campaign also featured Flamengo legend J\u00fanior and Z\u00e9 Roberto as influencers to amplify the message across social media and the stadium\u2019s big screens, supported by a robust PR strategy.<\/span><\/p>\n<p>\n<\/div><div class=\"owl-carousel-wrapper\">\n\t\t\n\t<div class=\"owl-carousel-container owl-carousel-loading no-gutter\" >\n\t\t\t\t\t\t\t\t\t<div id=\"gallery-1234567890\" class=\"owl-carousel owl-element owl-height-auto\" data-navmobile=\"false\" data-navspeed=\"400\" 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style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-145628\" src=\"https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Y5A8440-scaled.jpg\" width=\"2560\" height=\"1707\" alt=\"\" srcset=\"https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Y5A8440-scaled.jpg 2560w, https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Y5A8440-300x200.jpg 300w, https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Y5A8440-1024x683.jpg 1024w, https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Y5A8440-768x512.jpg 768w, https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Y5A8440-1536x1024.jpg 1536w, https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Y5A8440-2048x1365.jpg 2048w, https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Y5A8440-350x233.jpg 350w, https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Y5A8440-600x400.jpg 600w, 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src=\"https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Y5A0375-scaled.jpg\" width=\"2560\" height=\"1707\" alt=\"\" srcset=\"https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Y5A0375-scaled.jpg 2560w, https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Y5A0375-300x200.jpg 300w, https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Y5A0375-1024x683.jpg 1024w, https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Y5A0375-768x512.jpg 768w, https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Y5A0375-1536x1024.jpg 1536w, https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Y5A0375-2048x1365.jpg 2048w, https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Y5A0375-350x233.jpg 350w, https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Y5A0375-600x400.jpg 600w, https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/11\/Y5A0375-scaled-uai-720x480.jpg 720w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" 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data-dots=\"classic\"><div class=\"uncode-owl-nav-in uncode-owl-nav-waiting\"><div class=\"uncode-owl-nav-safe\" ><span class=\"uncode-nav-limit-before\"><\/span><span class=\"uncode-nav-dots\"><\/span><span class=\"uncode-nav-limit-after\"><\/span><\/div><\/div><\/div><\/div><div class=\"uncode-owl-nav-out skin-inherit\"><div class=\"uncode-owl-nav   dots-look-default pos-abs pos-abs-middle h-align-justify owl-nav-single-block-padding arrows-round window-width\" data-dots=\"classic\"><div class=\"uncode-owl-nav-in uncode-owl-nav-waiting\"><div class=\"uncode-owl-nav-safe\" ><span class=\"uncode-nav-limit-before\"><\/span><span class=\"uncode-nav-prev\"><span class=\"uncode-nav-container-wrap\"><span class=\"uncode-nav-container\"><span><i class=\"fa fa-arrow-right2 fa-1x\"><\/i><\/span><\/span><\/span><\/span><span class=\"uncode-nav-next\"><span class=\"uncode-nav-container-wrap\"><span class=\"uncode-nav-container\"><span><i class=\"fa fa-arrow-right2 fa-1x\"><\/i><\/span><\/span><\/span><\/span><span class=\"uncode-nav-limit-after\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row limit-width row-container\" style=\"z-index: 2;\" id=\"row-unique-2\"><div class=\"row double-top-padding double-bottom-padding single-h-padding row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center align_center_mobile column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"owl-carousel-wrapper\">\n\t\t\n\t<div class=\"owl-carousel-container owl-carousel-loading single-gutter\" >\n\t\t\t\t\t\t\t\t\t<div id=\"gallery-113872\" class=\"owl-carousel owl-element owl-height-auto\" data-navmobile=\"false\" data-navspeed=\"400\" data-autoplay=\"true\" data-timeout=\"3000\" data-stagepadding=\"0\" data-lg=\"3\" data-md=\"3\" data-sm=\"1\">\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n<\/div>\n\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Flamengo + PfizerCliente: Ogilvy, Flamengo e Pfizer &#8211; Ano: outubro\/2022 E se existisse um s\u00edmbolo de responsabilidade que fica no 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