{"id":145400,"date":"2024-11-18T15:46:33","date_gmt":"2024-11-18T18:46:33","guid":{"rendered":"https:\/\/ligaagencia.com\/?p=145400"},"modified":"2025-05-02T16:00:32","modified_gmt":"2025-05-02T19:00:32","slug":"liga-p8","status":"publish","type":"post","link":"https:\/\/ligaagencia.com\/en\/jobs\/liga-p8\/","title":{"rendered":"Miranda \u2013 \u201cOne for the History Books\u201d"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row style-accent-bg row-container onepage-section\" data-label=\"Welcome\" data-name=\"welcome\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/ligaagencia.com\/wp-content\/uploads\/2024\/10\/342c0380ce02f401d0357aaa3ccc7fc0.png);background-repeat: no-repeat;background-position: center center;background-attachment: scroll;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row unequal col-no-gutter full-width row-parent\" data-height-ratio=\"full\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text top-t-bottom animate_when_almost_visible\" data-delay=\"200\"><h1 class=\"fontsize-338686 font-weight-600\" ><span>Miranda \u2013 \u201cOne for the History Books\u201d<\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" style=\" max-width:744px;\" ><div class=\"uncode_text_column text-lead bottom-t-top animate_when_almost_visible\" data-delay=\"600\"><p><strong>Client:<\/strong> Miranda &#8211; <strong>Servi\u00e7o:<\/strong> production, direction \u2013<strong> Year:<\/strong> 2011<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row unequal col-no-gutter no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_left column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell quad-block-padding style-color-wayh-bg\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h4 class=\"h4 fontheight-357766 font-weight-400\" ><span><span style=\"font-weight: 400;\">When Miranda told us he had decided to retire from football at the end of 2022, we had to think carefully about how to create something worthy of one of the greatest defenders we have ever seen play, and to communicate this moment with the grandeur it deserved.\u00a0<\/span><\/p><\/span><span><p><span style=\"font-weight: 400;\">The retirement announcement involved the production of a main video, along with the creation of social media assets and PR efforts to ensure the widest and most impactful reach possible.\u00a0<\/span><\/p><\/span><span><p><span style=\"font-weight: 400;\">The video was produced by LIGA in a studio and featured Miranda wearing every jersey he represented throughout his career, revisiting key chapters of his life. Two framed pieces were also created and later gifted to Miranda, allowing him to look back and reflect on his own legacy in front of the cameras.\u00a0<\/span><\/p><\/span><span><p><span style=\"font-weight: 400;\">The content published on social media reached more than 4 million direct views, and the PR work also ensured that the video was broadcast on Brazil\u2019s leading free-to-air and pay-TV channels.<\/span><\/span><\/h4><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-6 no-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding style-color-nhtu-bg\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div 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type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-2\"><div class=\"row col-half-gutter single-top-padding single-bottom-padding single-h-padding full-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"uncode-single-media-wrapper single-advanced\"><div class=\"tmb tmb-light tmb-text-showed tmb-overlay-showed tmb-overlay-text-center tmb-image-anim  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\" ><div class=\"t-inside\" ><div 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