CORP – LIGA

LIGA + FURIA

edu8 — Wed, 23 Apr 2025 21:19:43 +0000

LIGA + FURIA

Client: FURIA – Year: february/2025

If there is one word that defines FURIA in 2025, that word is expansion. And it was with great pride that LIGA had the opportunity to follow — and amplify — every new step of an organization that was born in esports and has now established itself as one of Brazil’s leading sports and entertainment clubs.

Our work began with a statement-making announcement: communicating Neymar Jr. as the new president of FURIA in the Kings League Brazil. Released in February, the news dominated sports and entertainment media, generating coverage on TV channels, European outlets and thousands of interactions across social platforms. A goal right from kickoff.

But 2025 was only getting started.

Caio Castro and Matheus Comparatto were announced as drivers for FURIA REDRAM, the team competing in the Porsche Cup Brasil, a brand-new track for FURIA to explore.

Soon after, FURIA launched MadHouse TV, a channel created in partnership with Podpah, and announced adidas as its new sponsor. The first broadcast, during the opening round of the Kings League Brazil, attracted more than 800,000 live viewers and became one of the most talked-about topics in the country.

Throughout all these moves, LIGA stood alongside FURIA in public relations and narrative building, ensuring each step reflected the scale and ambition of the organization. And we’re ready for the next chapters of this story.

Cafu é Superbet

edu8 — Mon, 20 Jan 2025 13:29:13 +0000

Cafu Is Superbet

Client: Cafu – Year: january/2025

At the beginning of 2025, we had the honor of celebrating a major partnership — and one represented in the best possible way: Cafu, Brazil’s 2002 World Cup–winning captain and the most capped player in the history of the national team, as Superbet’s new ambassador. LIGA is proud to have intermediated this connection, which promises many unforgettable chapters.

A key brand in the betting industry and one of the first to be authorized to operate under Brazil’s regulated market, Superbet is also a sponsor of São Paulo FC. The brand found in Cafu, and in LIGA, the perfect club icon to activate its flagship football sponsorship.

In his very first campaign as the face of the brand, Cafu spoke about the challenges he faced early in his career, the advice that kept him from giving up, and the influence of legendary coach Telê Santana in shaping the player he became: the last Brazilian captain to lift the World Cup.

https://ligaagencia.com/wp-content/uploads/2025/01/CAFU-SUPERBET-1.mp4

A Regra é Clear – Paulistão 2024 | Vini Jr.

tbezerramelo — Thu, 21 Nov 2024 17:36:22 +0000

A Regra é Clear – Paulistão 2024 / Vini Jr.

Client: Clear – Year: april/2024

https://ligaagencia.com/wp-content/uploads/2024/11/CLEAR.mp4

In 2024, LIGA had the honor of building a successful journey with Clear Men in Brazil, marked by three high-impact moments.

The first took place in the opening quarter of the year, when Clear debuted as an official sponsor of the Paulistão. From the announcement of the partnership, the brand set out to innovate through bold activations and a strong presence throughout the tournament. Highlights included on-field performances and special awards for goalkeepers. During the competition, LIGA’s corporate team worked intensively to deliver outstanding communication results. Leveraging our expertise in the football ecosystem, we helped Clear connect with fans in an authentic way, creating narratives that aligned the brand’s purpose with the sport — such as awarding the best goalkeeper saves of each round, a direct reference to the “defense” Clear offers against dandruff. This analogy made the campaign more engaging and reinforced the brand’s presence in a meaningful way. The campaign was further amplified through exclusive interviews, strategic activations and a robust PR effort.

The second major moment came in June, when Clear announced its new global ambassadors to the world: Vinícius Junior and Erling Haaland, two of the biggest names in world football today. The initiative kicked off in Rio de Janeiro with a large-scale projection in Copacabana and quickly made headlines, gaining global reach and prominent coverage in Brazilian and international sports media, including Spain’s Diario AS.

In September, the partnership gained even more momentum with the launch of a new shampoo variant in Brazil, starring Vini Jr., a global icon of the Brazilian national team and Real Madrid. Known worldwide for associating its campaigns with sports legends, Clear introduced a hydration-focused product led by an ambassador who embodies the strength and charisma of both the brand and the Brazilian people.

Together, these three moments reinforce the importance of strategic communication. Alongside Speakeasy Knowledge Brokers, we worked to ensure Clear’s presence resonated far and wide, expanding its reach and strengthening its market positioning.

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O Maraca foi de bet!

tbezerramelo — Thu, 21 Nov 2024 16:26:54 +0000

Bet on Maracanã

Client: Alex, TNT Esportes – Year: april/2024

Imagine having your brand showcased on one of the biggest stages in Brazilian and world football. That’s exactly what we delivered for VaideBet by placing the betting platform’s branding on pitch-side LED boards during the 2024 Brasileirão. Through an agreement we intermediated and supported, VaideBet became present at Flamengo’s home matches in Brazil’s top league, ensuring visibility in every game played by the club at the Maracanã.

The debut took place in April, during the classic clash between Flamengo and São Paulo. The partnership not only strengthened VaideBet’s presence in the sports landscape, but also reinforced the importance of connecting brands in a strategic and impactful way.