When Miranda told us he had decided to retire from football at the end of 2022, we had to think carefully about how to create something worthy of one of the greatest defenders we have ever seen play, and to communicate this moment with the grandeur it deserved.
The retirement announcement involved the production of a main video, along with the creation of social media assets and PR efforts to ensure the widest and most impactful reach possible.
O vídeo foi produzido pela Liga em estúdio e teve Miranda vestindo todas as camisas que defendeu durante a carreira e revisitando capítulos da vida. Foram produzidos dois quadros, posteriormente dados de presente a Miranda, que fizeram com que ele pudesse olhar e refletir sobre a própria obra diante das câmeras.