Rodrigo Nestor | A Predestined One

Client: Rodrigo Nestor – Year: january/2025

A predestined one.

That’s how Rodrigo Nestor can be defined — the slight-built boy who arrived at Cotia to help São Paulo FC, a club historically defined by greatness, reconnect with its winning DNA and settle unfinished business with its own history.

After 219 matches for the Tricolor, countless goals and assists, titles, sweat and unforgettable moments, it was time for the hero of the 2023 Copa do Brasil to say goodbye. And to make this moment even more special, we brought in none other than club legend Raí to put into perspective Nestor’s true place in São Paulo’s history.

And what is the value of great content?

Nestor announced his departure from São Paulo FC after more than ten years at the club — but before doing so, he chose to create proprietary content and take ownership of the narrative surrounding this moment.

The result was a deeply emotional video that conveyed the weight and significance of the farewell. The content surpassed 3 million views in its first days across the player’s and LIGA’s social channels, along with overwhelmingly positive coverage from major media outlets, content creators and influencers.

Planning, tone and timing. And above all, emotion.