When generations of legends wear an Idea

Client: Reserva – Year: agosto/2025

In a special activation for Father’s Day 2025, Reserva brought together different generations of club legends from Flamengo, Vasco, Botafogo, São Paulo, Internacional, Grêmio, Atlético Mineiro and Cruzeiro — teams the brand partners with — for a unique gathering of parents, children and some of Brazilian football’s biggest icons at the Maracanã: Resenha da Reserva.

Specialized in connecting top athletes with brands, LIGA was responsible for bringing names such as Romário, Bebeto, Miranda, Luisão, Diego Tardelli, Rafael Sóbis, Geromel, Túlio Maravilha, Fernando Prass and Léo Moura to the world’s most iconic football stage to celebrate the event. The special afternoon at the Maracanã also featured leading Brazilian sports journalists and influencers, along with extensive coverage by Romário TV. Thank you, Reserva, for the trust — and to the legends, for wearing this idea with such care and authenticity.