MorumBIS
Client: BIS – Serviço: Talent scouting and management – Year: 2024
In a landmark moment for Brazilian football, we had the honor of connecting Cicinho and Miranda with BIS to celebrate MorumBIS, the naming rights agreement that gave a new name to São Paulo Futebol Clube’s stadium—a stage for so many of the duo’s greatest achievements.
The former players took part in a special event at the stadium alongside other talents and influencers, where they celebrated the partnership and collaborated with BIS on the production of exclusive content. This gathering not only reinforced the historical significance of the occasion, but also highlighted the synergy between the brand and these football icons.