Cicinho + Pepsi - "Rua Catar 2022”

In São Paulo’s East Zone, there is a street called “Catar.” There, a football court was ready to be renovated. Aware of this, Pepsi went to Cidade Tiradentes and gave Rua Catar a brand-new look, transforming it into the #PepsiBlackArena. 

LIGA was responsible for connecting Cicinho with Pepsi and making the former São Paulo right-back and club idol the event’s main ambassador. At the opening, Cicinho captained one of the teams in a street football tournament alongside girls and boys, and later took part in the trophy presentation ceremony and other award moments.