Cicinho + Lay’s

Cicinho certainly didn’t miss out on the 2022–23 UEFA Champions League final. The former São Paulo, Real Madrid, and Brazilian National Team player was invited by Lay’s to host the brand’s house in Brazil, welcoming special guests to watch the big match on a giant screen set up at an attraction-filled venue in São Paulo. 

The activation with Lay’s marked Cicinho’s second collaboration with PepsiCo, following his participation in the Pepsi Black initiative at Rua Catar, in the outskirts of São Paulo.