NEW BALANCE x JAMES RODRÍGUEZ
Client: New Balance – Year: 2023
New Balance chose to announce its partnership with James Rodríguez and selected us to bring this moment to life. We knew this union demanded a production worthy of the class, elegance and legacy both represent. Our mission went far beyond the announcement itself — we orchestrated every detail to ensure the final result matched the magnitude of this collaboration.
From the careful selection of the studio location to filming, photography and post-production, we were present at every stage of the process. The first outcome of this work was the launch film, capturing the essence of both James and New Balance.
It was a pleasure to meet you, James Rodríguez, and an honor to give life to this partnership.
Credits:
Client: @newbalancefootball
Creative & Art Direction: @yellowxlab @fredericogaleno
Executive Production: @gpalenzuela_
Photography: @v_takayama
Photography Assistant: @sabongiduarte
Video: @ebs_jr
Makeup: @bellabaptista.beauty
