Kaká - TikTok Summit LATAM

How does a world champion connect with trends and public figures both inside and outside football? 

We made one of the most powerful connections possible by bringing Ballon d’Or winner and multi-time champion Kaká to the TikTok Summit LATAM — the platform’s event that gathered its main partners across South America in Rio de Janeiro.

The last Brazilian to be named the world’s best footballer, Kaká took part in panels and interactive sessions alongside creators and partners from the platform. The event featured discussions, experiences and insights focused on best practices, reinforcing the bridge between sport, culture and digital innovation.