NEW BALANCE X SÃO PAULO FC
Client: New Balance, São Paulo FC - Year: december/2024
Two global brands that never hesitate to cross the world in order to conquer it. In another mission for New Balance, we produced the announcement film for the brand’s partnership with São Paulo FC. From Boston to São Paulo, the collaboration travels across the globe, uniting two powerhouses that share the same passion for achievement.
That was our mission — and the announcement video reflects this journey, highlighting the winning spirit carried by both New Balance and the São Paulo club. Just as São Paulo FC has conquered the world three times, this new chapter arrives at Morumbi with the grandeur it deserves.
Credits:
Client: @newbalancefootball
Direction: @_angelomartins
Executive Production: @gpalenzuela_
Production: @____thiagoalves
Director of Photography: @rafaravancini
Gaffer: @tpompeia
Camera Assistant: @leonunesktt_
Footage: @rafaravancini, @____thiagoalves e @ebs_jr
Music & Sound Design: @marcelogic
Motion graphics: @julia.okano