Farewells are never easy. After a spectacular season — highlighted by São Paulo FC’s historic 2023 Copa do Brasil title — Beraldo became a highly sought-after name among Europe’s biggest clubs. Aware that he was playing his final match in the shirt of the club that developed him, the centre-back starred in an emotional video in which he spoke from the heart while saying goodbye to the Tricolor.
In addition to producing the video — published on Beraldo’s own social channels — LIGA also ensured, through a dedicated PR effort, that the content received the attention it deserved. The farewell became news across Brazil’s leading sports outlets, reaching 3.8 million direct views.
