TNT | HBOMax | UEFA Champions League

During the UEFA Champions League Final, we acted as a partner agency for TNT and HBO Max across multiple activations. The main initiative involved negotiating and managing all deliverables for the participation of former midfielder Alex as the lead commentator for the final and related programming, broadcasting directly from Turkey. A true idol in Istanbul from his time at Fenerbahçe, Alex joined TNT’s team on site for the final between Manchester City and Inter Milan. 

As part of additional channel activations, we also managed appearances by Miranda, Elano and Cicinho at the UEFA Champions League Experience Brasil — the official UEFA-licensed fan space in São Paulo — including participation in HBO Max programs and the pre-final super live broadcast.