Swift no Paulistão
Client: Swift – Year: 2024
When Swift decided to take part as an official sponsor of the 2024 Paulistão, the mission was clear: to connect the brand with the heart of the fans through icons of São Paulo state football. That’s where we came in.
We joined forces with football legends such as Cicinho, Fábio Santos, Fernando Prass, and Elano to create meaningful experiences. The stars not only took part in fan events, but also served as ambassadors for the Paulistão trophies. The former players helped bring relevance to each activation, showcasing the competition’s historic silverware and reinforcing Swift’s presence in an authentic way.
