Cicinho and Edu Dracena + Grupo Bandeirantes

Client: Cicinho, Edu Dracena – Year: march/2025

Connecting talent to the right platforms is one of LIGA’s greatest strengths. In a strategic move, Cicinho and Edu Dracena joined the sports commentary team of Grupo Bandeirantes de Comunicação, strengthening the cast of Jogo Aberto, hosted by Renata Fan.

For Cicinho, a São Paulo FC idol and LIGA client, the move marked the end of a four-year cycle at SBT and the consolidation of his position as one of Brazil’s most charismatic and recognized commentators. In addition to his daily appearances on Jogo Aberto, he also became part of Rádio BandNews FM, featuring on BandNews na Área and covering major broadcasts, including matches involving the Brazilian national team.

Edu Dracena, with a solid career as both player and executive, chose to explore new paths in sports media and trusted LIGA to guide this transition. Bringing his experience and game insight to television, he joined one of the country’s highest-rated programs, further strengthening Grupo Bandeirantes’ talent lineup.