Cafu Is Superbet

At the beginning of 2025, we had the honor of celebrating a major partnership — and one represented in the best possible way: Cafu, Brazil’s 2002 World Cup–winning captain and the most capped player in the history of the national team, as Superbet’s new ambassador. LIGA is proud to have intermediated this connection, which promises many unforgettable chapters.

A key brand in the betting industry and one of the first to be authorized to operate under Brazil’s regulated market, Superbet is also a sponsor of São Paulo FC. The brand found in Cafu, and in LIGA, the perfect club icon to activate its flagship football sponsorship.

In his very first campaign as the face of the brand, Cafu spoke about the challenges he faced early in his career, the advice that kept him from giving up, and the influence of legendary coach Telê Santana in shaping the player he became: the last Brazilian captain to lift the World Cup.