We produced a series of special pieces to mark the occasion. It began by revisiting the significance of the date and Fábio’s role in the title run. Then, we went behind the scenes, showing the former left-back strictly following his rituals and superstitions before yet another match. And finally, we captured the reunion itself — and how destiny added its final touch: a goal by Fábio Santos and Pacaembu vibrating just like it did thirteen years earlier.

Once the best images were selected, the next step was to engage Pisa’s communication team. They loved the result and immediately agreed to publish a collaborative post with the newly announced Mateus Lusuardi. “Ciao, Pisa.” With a simple message, the Brazilian made an instant impact, expressing both his happiness and his respect for the club’s history — now his new home in Serie A.

In the final stages, Jadson also starred in Eisenbahn’s campaign, while Vanderlei Luxemburgo appeared alongside Bolívia in a light-hearted and entertaining piece for bet365, in the segment “Five Extraordinary Moments of Paulistão.”

Paulistão 2025 proved that football is a stage full of opportunities — and this is where LIGA steps in to connect all sides, tell the biggest stories and ensure talent is properly recognized.