tbezerramelo – LIGA https://ligaagencia.com/en Wed, 08 Oct 2025 14:26:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://ligaagencia.com/wp-content/uploads/2025/04/cropped-logo-c-fundo-32x32.png tbezerramelo – LIGA https://ligaagencia.com/en 32 32 Flamengo + Pfizer https://ligaagencia.com/en/jobs/liga-p20/ https://ligaagencia.com/en/jobs/liga-p20/#respond Thu, 21 Nov 2024 17:43:41 +0000 https://ligaagencia.com/?p=145521

Flamengo + Pfizer

Client: Ogilvy, Flamengo e Pfizer – Year: october/2022

What if there were a symbol of responsibility placed exactly where a vaccine is applied?

During the 2022 Copa do Brasil final, in partnership with Ogilvy, we connected Flamengo and Pfizer in a historic activation. Flamengo’s captain’s armband, worn by Everton Ribeiro, featured a bandage inspired by a vaccine shot, reinforcing the importance of vaccination.

For all 90 minutes at a sold-out Maracanã, the armband symbolizing collective responsibility was worn by the captain, and later by all captains, as the trophy was lifted.

The campaign also featured Flamengo legend Júnior and Zé Roberto as influencers to amplify the message across social media and the stadium’s big screens, supported by a robust PR strategy.

]]> https://ligaagencia.com/en/jobs/liga-p20/feed/ 0 Pela Arte https://ligaagencia.com/en/jobs/liga-p18/ https://ligaagencia.com/en/jobs/liga-p18/#respond Thu, 21 Nov 2024 17:40:11 +0000 https://ligaagencia.com/?p=145516

Pela Arte

Client: Fernando Diniz – Year: november/2023

Pela Arte (“Through Art”) is the behind-the-scenes film of Fernando Diniz’s long-awaited 2023 Copa Libertadores title with Fluminense. Featuring exclusive interviews and footage of the coach during and after the triumph — including the celebration itself — the film tells the story entirely through art, from beginning to end, revealing who Fernando Diniz is and what he strives for. 

“When it happens in an artistic way, it stays in your memory forever.”

Produced by: @ligaagencia
Direction: @_angelomartins

]]> https://ligaagencia.com/en/jobs/liga-p18/feed/ 0 A Regra é Clear – Paulistão 2024 | Vini Jr. https://ligaagencia.com/en/jobs/liga-p16-3/ https://ligaagencia.com/en/jobs/liga-p16-3/#respond Thu, 21 Nov 2024 17:36:22 +0000 https://ligaagencia.com/?p=145507

A Regra é Clear – Paulistão 2024 / Vini Jr.

Client: Clear – Year: april/2024

In 2024, LIGA had the honor of building a successful journey with Clear Men in Brazil, marked by three high-impact moments.

The first took place in the opening quarter of the year, when Clear debuted as an official sponsor of the Paulistão. From the announcement of the partnership, the brand set out to innovate through bold activations and a strong presence throughout the tournament. Highlights included on-field performances and special awards for goalkeepers. During the competition, LIGA’s corporate team worked intensively to deliver outstanding communication results. Leveraging our expertise in the football ecosystem, we helped Clear connect with fans in an authentic way, creating narratives that aligned the brand’s purpose with the sport — such as awarding the best goalkeeper saves of each round, a direct reference to the “defense” Clear offers against dandruff. This analogy made the campaign more engaging and reinforced the brand’s presence in a meaningful way. The campaign was further amplified through exclusive interviews, strategic activations and a robust PR effort.

The second major moment came in June, when Clear announced its new global ambassadors to the world: Vinícius Junior and Erling Haaland, two of the biggest names in world football today. The initiative kicked off in Rio de Janeiro with a large-scale projection in Copacabana and quickly made headlines, gaining global reach and prominent coverage in Brazilian and international sports media, including Spain’s Diario AS.

In September, the partnership gained even more momentum with the launch of a new shampoo variant in Brazil, starring Vini Jr., a global icon of the Brazilian national team and Real Madrid. Known worldwide for associating its campaigns with sports legends, Clear introduced a hydration-focused product led by an ambassador who embodies the strength and charisma of both the brand and the Brazilian people.

Together, these three moments reinforce the importance of strategic communication. Alongside Speakeasy Knowledge Brokers, we worked to ensure Clear’s presence resonated far and wide, expanding its reach and strengthening its market positioning.

]]> https://ligaagencia.com/en/jobs/liga-p16-3/feed/ 0 Fábio Santos + inplayBet https://ligaagencia.com/en/jobs/liga-p16-2/ https://ligaagencia.com/en/jobs/liga-p16-2/#respond Thu, 21 Nov 2024 17:27:50 +0000 https://ligaagencia.com/?p=145505

Fábio Santos + inplayBet

Client: Fábio Santos, inplayBet - Year: august/2024

In August 2024, we had the pleasure of celebrating Fábio Santos’ signing as the new ambassador of inplayBet — and of being deeply involved in every stage of this partnership.

Beyond announcing the agreement, we also led the entire content production with the ambassador for the brand, including a photo shoot, video production and interview recordings. We also handled the PR efforts to publicly announce the partnership between the brand and the Corinthians icon.

Ficha técnica:
Client: @inplaybetbrasil
Executive Production: @gpalenzuela_
Production: @jucapacheco, @diasrussel, @alan_mendess, @thxagxmelo e @dornelles_design
Photography: @v_takayama
Photography Assistant: @sabongiduarte e @ana_orue
Vídeo: @_angelomartins, @ebs_jr, @rafaravancini e @tpompeia
Makeup: @bellabaptista.beauty

]]> https://ligaagencia.com/en/jobs/liga-p16-2/feed/ 0 Kaká – TikTok Summit LATAM https://ligaagencia.com/en/jobs/liga-p16/ https://ligaagencia.com/en/jobs/liga-p16/#respond Thu, 21 Nov 2024 17:24:54 +0000 https://ligaagencia.com/?p=145499

Kaká – TikTok Summit LATAM

Client: Kaká, TikTok – Year: september/2024

How does a world champion connect with trends and public figures both inside and outside football? 

We made one of the most powerful connections possible by bringing Ballon d’Or winner and multi-time champion Kaká to the TikTok Summit LATAM — the platform’s event that gathered its main partners across South America in Rio de Janeiro.

The last Brazilian to be named the world’s best footballer, Kaká took part in panels and interactive sessions alongside creators and partners from the platform. The event featured discussions, experiences and insights focused on best practices, reinforcing the bridge between sport, culture and digital innovation.

]]> https://ligaagencia.com/en/jobs/liga-p16/feed/ 0 NEW BALANCE X SÃO PAULO FC https://ligaagencia.com/en/jobs/liga-p15/ https://ligaagencia.com/en/jobs/liga-p15/#respond Thu, 21 Nov 2024 16:40:08 +0000 https://ligaagencia.com/?p=145495

NEW BALANCE X SÃO PAULO FC

Client: New Balance, São Paulo FC - Year: december/2024

Two global brands that never hesitate to cross the world in order to conquer it. In another mission for New Balance, we produced the announcement film for the brand’s partnership with São Paulo FC. From Boston to São Paulo, the collaboration travels across the globe, uniting two powerhouses that share the same passion for achievement. 

That was our mission — and the announcement video reflects this journey, highlighting the winning spirit carried by both New Balance and the São Paulo club. Just as São Paulo FC has conquered the world three times, this new chapter arrives at Morumbi with the grandeur it deserves.

Credits:
Client: @newbalancefootball
Direction: @_angelomartins
Executive Production: @gpalenzuela_
Production: @____thiagoalves
Director of Photography: @rafaravancini
Gaffer: @tpompeia
Camera Assistant: @leonunesktt_
Footage: @rafaravancini, @____thiagoalves e @ebs_jr
Music & Sound Design: @marcelogic
Motion graphics: @julia.okano

]]> https://ligaagencia.com/en/jobs/liga-p15/feed/ 0 Beraldo – “São Paulo é sentimento” https://ligaagencia.com/en/jobs/liga-p14/ https://ligaagencia.com/en/jobs/liga-p14/#respond Thu, 21 Nov 2024 16:33:38 +0000 https://ligaagencia.com/?p=145488

Beraldo | “São Paulo Is a Feeling”

Client: Lucas Beraldo – Year: january/2024

Farewells are never easy. After a spectacular season — highlighted by São Paulo FC’s historic 2023 Copa do Brasil title — Beraldo became a highly sought-after name among Europe’s biggest clubs. Aware that he was playing his final match in the shirt of the club that developed him, the centre-back starred in an emotional video in which he spoke from the heart while saying goodbye to the Tricolor.

In addition to producing the video — published on Beraldo’s own social channels — LIGA also ensured, through a dedicated PR effort, that the content received the attention it deserved. The farewell became news across Brazil’s leading sports outlets, reaching 3.8 million direct views.

]]> https://ligaagencia.com/en/jobs/liga-p14/feed/ 0 O Maraca foi de bet! https://ligaagencia.com/en/jobs/liga-p13/ https://ligaagencia.com/en/jobs/liga-p13/#respond Thu, 21 Nov 2024 16:26:54 +0000 https://ligaagencia.com/?p=145481

Bet on Maracanã

Client: Alex, TNT Esportes – Year: april/2024

Imagine having your brand showcased on one of the biggest stages in Brazilian and world football. That’s exactly what we delivered for VaideBet by placing the betting platform’s branding on pitch-side LED boards during the 2024 Brasileirão. Through an agreement we intermediated and supported, VaideBet became present at Flamengo’s home matches in Brazil’s top league, ensuring visibility in every game played by the club at the Maracanã.

The debut took place in April, during the classic clash between Flamengo and São Paulo. The partnership not only strengthened VaideBet’s presence in the sports landscape, but also reinforced the importance of connecting brands in a strategic and impactful way.

]]> https://ligaagencia.com/en/jobs/liga-p13/feed/ 0 TNT | HBOMax | UEFA Champions League https://ligaagencia.com/en/jobs/liga-p12/ https://ligaagencia.com/en/jobs/liga-p12/#respond Thu, 21 Nov 2024 16:04:46 +0000 https://ligaagencia.com/?p=145476

TNT | HBOMax | UEFA Champions League

Client: Alex, TNT Esportes – Year: june/2023

During the UEFA Champions League Final, we acted as a partner agency for TNT and HBO Max across multiple activations. The main initiative involved negotiating and managing all deliverables for the participation of former midfielder Alex as the lead commentator for the final and related programming, broadcasting directly from Turkey. A true idol in Istanbul from his time at Fenerbahçe, Alex joined TNT’s team on site for the final between Manchester City and Inter Milan. 

As part of additional channel activations, we also managed appearances by Miranda, Elano and Cicinho at the UEFA Champions League Experience Brasil — the official UEFA-licensed fan space in São Paulo — including participation in HBO Max programs and the pre-final super live broadcast.

]]> https://ligaagencia.com/en/jobs/liga-p12/feed/ 0 Eder – “A Saideira” https://ligaagencia.com/en/jobs/liga-p11/ https://ligaagencia.com/en/jobs/liga-p11/#respond Thu, 21 Nov 2024 15:56:05 +0000 https://ligaagencia.com/?p=145471

Éder | “The Final Round”

Client: Eder – Serviço: production, direction – Year: august/2024

What is the final week like in the career of a professional soccer player? And what if that player is also a club legend, about to retire where it all began?

With extensive behind-the-scenes access and a keen storytelling eye, our team traveled to Criciúma to follow Éder’s farewell from the pitch — answering these questions and, above all, telling this beautiful story in detail.

 “A Saideira”, um mini-doc produzido pela LIGA, mostra todas as nuances e sentimentos envolvidos no momento do adeus do ídolo carvoeiro, que construiu uma linda carreira de duas décadas no Brasil, na Itália e na China antes de retornar ao clube onde tudo começou.

]]> https://ligaagencia.com/en/jobs/liga-p11/feed/ 0