ozuna – LIGA https://ligaagencia.com/en Thu, 15 Jan 2026 16:14:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://ligaagencia.com/wp-content/uploads/2025/04/cropped-logo-c-fundo-32x32.png ozuna – LIGA https://ligaagencia.com/en 32 32 NEW BALANCE x JAMES RODRÍGUEZ https://ligaagencia.com/en/jobs/liga-p2/ https://ligaagencia.com/en/jobs/liga-p2/#respond Tue, 21 Jan 2025 01:43:36 +0000 https://ligaagencia.com/?p=145348

NEW BALANCE x JAMES RODRÍGUEZ

Client: New Balance – Year: 2023

New Balance chose to announce its partnership with James Rodríguez and selected us to bring this moment to life. We knew this union demanded a production worthy of the class, elegance and legacy both represent. Our mission went far beyond the announcement itself — we orchestrated every detail to ensure the final result matched the magnitude of this collaboration.

From the careful selection of the studio location to filming, photography and post-production, we were present at every stage of the process. The first outcome of this work was the launch film, capturing the essence of both James and New Balance.

It was a pleasure to meet you, James Rodríguez, and an honor to give life to this partnership.

Credits:
Client: @newbalancefootball
Creative & Art Direction: @yellowxlab @fredericogaleno
Executive Production: @gpalenzuela_
Photography: @v_takayama
Photography Assistant: @sabongiduarte
Video: @ebs_jr
Makeup: @bellabaptista.beauty

]]> https://ligaagencia.com/en/jobs/liga-p2/feed/ 0 Cicinho + Pepsi – “Rua Catar 2022” https://ligaagencia.com/en/jobs/liga-p6/ https://ligaagencia.com/en/jobs/liga-p6/#respond Mon, 14 Oct 2024 20:33:38 +0000 https://ligaagencia.com/?p=145363

Cicinho + Pepsi – “Rua Catar 2022”

Client: Pepsi – Serviço: Talent scouting and management – Year: 2022

In São Paulo’s East Zone, there is a street called “Catar.” There, a football court was ready to be renovated. Aware of this, Pepsi went to Cidade Tiradentes and gave Rua Catar a brand-new look, transforming it into the #PepsiBlackArena. 

LIGA was responsible for connecting Cicinho with Pepsi and making the former São Paulo right-back and club idol the event’s main ambassador. At the opening, Cicinho captained one of the teams in a street football tournament alongside girls and boys, and later took part in the trophy presentation ceremony and other award moments.

]]> https://ligaagencia.com/en/jobs/liga-p6/feed/ 0 Betfair – “Fé na Final” https://ligaagencia.com/en/jobs/liga-p5/ https://ligaagencia.com/en/jobs/liga-p5/#respond Mon, 14 Oct 2024 20:17:57 +0000 https://ligaagencia.com/?p=145361

Betfair – "Faith in the Final"

Client: Betfair – Year: 2022

Days before the 2022 Copa Libertadores final between Flamengo and Athletico, Betfair—the competition’s official sponsor—brought the final forward with a special event that brought together club legends and fans, along with exclusive surprises.

LIGA was the agency responsible for casting and connecting Betfair with the talent involved in the activation, which featured Djalminha, Sávio, Jadson, and Alex Mineiro as representatives of the teams on the pitch, as well as Ivan Moré, Teo José, and Nadine Basttos as the communicators leading the main activation.

In addition, we were also responsible for connecting Betfair with talents for specific activations throughout the Copa Libertadores and the Copa Sudamericana, including Djalminha and Cicinho.

]]> https://ligaagencia.com/en/jobs/liga-p5/feed/ 0 Diego Lugano + Mercado Livre https://ligaagencia.com/en/jobs/liga-p4/ https://ligaagencia.com/en/jobs/liga-p4/#respond Fri, 11 Oct 2024 01:44:25 +0000 https://ligaagencia.com/?p=145352

Diego Lugano + Mercado Livre

Client: Mercado Livre – Year: 2022

In every corner of Brazil, there is a small football pitch that may be far from the luxury of the great stadiums, but serves as the birthplace of the dreams and talent of most of the stars who one day go on to wear the shirts of major clubs and the national team.

For the “Tá na Rede” (It’s in the Net) campaign, LIGA connected Diego Lugano—a Uruguayan with a deep passion for Brazil—with Mercado Livre, which set out to show the world a bit of the Brazilian secret behind producing so much talent and to do its part in strengthening our greatest source: grassroots football.

]]> https://ligaagencia.com/en/jobs/liga-p4/feed/ 0 Cicinho + Lay’s https://ligaagencia.com/en/jobs/liga-p3/ https://ligaagencia.com/en/jobs/liga-p3/#respond Fri, 11 Oct 2024 01:43:57 +0000 https://ligaagencia.com/?p=145350

Cicinho + Lay’s

Client: Cicinho – Year: 2023

Cicinho certainly didn’t miss out on the 2022–23 UEFA Champions League final. The former São Paulo, Real Madrid, and Brazilian National Team player was invited by Lay’s to host the brand’s house in Brazil, welcoming special guests to watch the big match on a giant screen set up at an attraction-filled venue in São Paulo. 

The activation with Lay’s marked Cicinho’s second collaboration with PepsiCo, following his participation in the Pepsi Black initiative at Rua Catar, in the outskirts of São Paulo.

]]> https://ligaagencia.com/en/jobs/liga-p3/feed/ 0 Swift no Paulistão https://ligaagencia.com/en/jobs/liga-p1/ https://ligaagencia.com/en/jobs/liga-p1/#respond Tue, 08 Oct 2024 21:06:31 +0000 https://ligaagencia.com/?p=145279

Swift no Paulistão

Client: Swift – Year: 2024

When Swift decided to take part as an official sponsor of the 2024 Paulistão, the mission was clear: to connect the brand with the heart of the fans through icons of São Paulo state football. That’s where we came in.

We joined forces with football legends such as Cicinho, Fábio Santos, Fernando Prass, and Elano to create meaningful experiences. The stars not only took part in fan events, but also served as ambassadors for the Paulistão trophies. The former players helped bring relevance to each activation, showcasing the competition’s historic silverware and reinforcing Swift’s presence in an authentic way.

]]> https://ligaagencia.com/en/jobs/liga-p1/feed/ 0