Fábio Santos + ESPN
Client: Fábio Santos – Year: 2024
The transition from a former professional athlete to a new career is a significant challenge, especially for someone with a successful trajectory like Fábio Santos. Trading boots for a microphone is not a simple path, and certainly not for everyone. Support, market knowledge, and guidance throughout this transition are essential to ensure that the change is as successful as the career he built on the pitch.
We played a key role in this process, providing guidance and support at every stage. From the initial discussions around proposals to Fábio’s final decision, we were by his side, ensuring that each step was carefully planned. Our work culminated in his arrival at ESPN Brasil, part of the Disney Channels portfolio, where he has stood out since day one.
