Betfair - "Fé na Final”

Days before the 2022 Copa Libertadores final between Flamengo and Athletico, Betfair—the competition’s official sponsor—brought the final forward with a special event that brought together club legends and fans, along with exclusive surprises.

LIGA was the agency responsible for casting and connecting Betfair with the talent involved in the activation, which featured Djalminha, Sávio, Jadson, and Alex Mineiro as representatives of the teams on the pitch, as well as Ivan Moré, Teo José, and Nadine Basttos as the communicators leading the main activation.

In addition, we were also responsible for connecting Betfair with talents for specific activations throughout the Copa Libertadores and the Copa Sudamericana, including Djalminha and Cicinho.