Diego Lugano + Mercado Livre

In every corner of Brazil, there is a small football pitch that may be far from the luxury of the great stadiums, but serves as the birthplace of the dreams and talent of most of the stars who one day go on to wear the shirts of major clubs and the national team.

For the “Tá na Rede” (It’s in the Net) campaign, LIGA connected Diego Lugano—a Uruguayan with a deep passion for Brazil—with Mercado Livre, which set out to show the world a bit of the Brazilian secret behind producing so much talent and to do its part in strengthening our greatest source: grassroots football.